IKEA

IKEA operates in Greece through a variety of large-format stores, convenient pick-up points, and modern new-generation outlets, all supported by the dynamic IKEA Family loyalty program. Embracing advanced data analytics, IKEA Greece partnered with Pobuca and Microsoft Power BI to unify customer insights across multiple channels. This innovative approach deepens customer understanding, refines segmentation, and personalizes interactions, transforming customer experiences while enhancing engagement, retention, and revenue. This strategic collaboration sets a new standard in customer-centric retail excellence.