Novibet

The brand’s partnership with the NBA as the official betting partner of the NBA in Greece and Cyprus allowed the company to craft a highly impactful marketing campaign, effectively targeting basketball fans in both regions. As a result, the campaign has led to a significant increase in unique users and gross revenue, showcasing the success of the strategy in driving both engagement and business growth. By leveraging this exclusive partnership, the company demonstrated exceptional marketing prowess, making it a deserving candidate for this distinguished honor.