INTERSPORT

INTERSPORT, part of the FOURLIS Group, operates in Greece, Romania, Bulgaria, and Cyprus, with a combined 109 stores. Its Score for More loyalty program, launched in 2012 and serving over 650,000 members, has evolved to meet e-commerce demands. In partnership with Pobuca, a Customer Experience & Loyalty leader, INTERSPORT leveraged the Pobuca Experience Cloud to integrate digital channels and offer real-time points updates, seamless single sign-on, and personalized communications. This digital transformation boosted online loyalty sales by 35%, increased digital registrations by 45%, and reduced churn by 20%, setting a benchmark for digital customer engagement in the sporting goods market.